Organic Ways to Market your Telerehab Practice
This 1-hour webinar will focus on organic marketing for your telerehab (telehealth) practice. As the pandemic continues to loom over us with many cities, states, and countries threatening to shut down, many for a second time, clinicians need to find effective ways to continue to reach referral sources as well as be cost-effective during this time.
- Identify the difference between organic and paid marketing
- Identify the rationale for marketing a telehealth practice and how it may be different from a brick and mortar practice
- Identify 5 effective ways to market a telehealth practice
- Introduce package concepts
Dr. Juan Michelle Martin, PT, DPT is a licensed physical therapist and the owner of JMM Health Solutions, a private practice in the Atlanta Metro area where she brings over 15 years of clinical experience. Dr. Martin specializes in pelvic health for both adults and children with a background also as a doula and sex counselor, placing her at the center of pelvic, perinatal and sexual health and wellness.
Dr. Martin has been incorporating virtual care in her practice for at least 7-8 years now and has been able to address pelvic issues and achieve positive outcomes and reach patient goals via the virtual platform. She is the creator of the Zero to Telehealth program and has coached hundreds of professionals, both clinicians and practice owners, on how to utilize and integrate telehealth and virtual care into their practice models.
She has shared her expertise in many domains, including industry events such as The APTA’s Private Practice Section conference, university guest lectures, national and international talks, workshops and webinars geared towards clinicians. Dr. Martin serves as a member of the Southeastern Telehealth Resource Center (SETRC) telehealth task force since 2019, to assist in language regarding telehealth/ telemedicine as well as implementation of telehealth in a variety of medical and allied healthcare practices within the region and beyond. She has also consulted for school based programs and rural maternal health programs regarding delivery of care.
In addition to her work in telehealth, Dr. Martin is heavily involved in perinatal work within her community. She is an instructor for the Academy of Pelvic Health's obstetrics courses (APTA) and teaches in 2 doula certification trainings, The Pelvic PT Doulas and The National Black Doulas Association.